We'll answer your questions, quote the project price, and estimate a delivery date.
Company / brand name
What services or solutions do you provide to your clients?
Website(s) you are currently using (if any)
Your social media profiles
What makes your product or service unique?
Who is your target audience?
What markets are you interested in?
What factors are essential when clients choose a company like yours?
What problems do your clients want you to solve?
Choose the 5 most common questions clients ask about your product/service:
What is your #1 goal for this SEO campaign?
Your desired targeted ranking position
Priority goods/services category for SEO promotion
What key phrases would customers use to search for your business?
Your main competitors in the market
Are you currently using SEO, or have you ever used it before for that website?
What traffic- and customer-generating sources have you used/are you currently using? (Click all that apply)
Are you ready to redesign your website to increase conversions if needed?
Our monthly budget for SEO is:
Expected launch date:
Is there anything else we should know about?
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Who are your main competitors in the market?
What social media profiles do you consider exemplary? And what do you find attractive about them?
Have you run any social media activities for your products/services before?
If YES, did you run the social media on your own, or did you hire a third-party manager/agency?
What social networks and communication channels do you consider a priority for this project?
What are your goals and objectives for this project? (Select all that apply)
For this campaign, we would like Come Back Agency to:
Your key indicators of success for this project:
We can provide the following materials to Come Back Agency for the project:
Photo content for profile
Creating Instagram Stories
Social media comment/message handling
What would you like us to design for you?
Formulate a task
Specify which images, angles, and/or animations you would like in your 3D graphic
Define rendering goals
Image visualization quality requirements
What should the final result look like?
What materials can you provide to Come Back Agency to help us design 3D graphics?
Do you have a prototype?
Do you have a Terms of Reference?
Purpose for the animation:
What emotions should a person have after watching animation?
Structure and storyline
Script
What is the main emphasis of the animation?
How long do you want the animation to be?
How many animations do you want Come Back Agency to produce?
Plot Points and Restrictions
Technical requirements
Where will your animation air?
Animation style
Do you need Come Back Agency to create 3D models? (Ex., you need to model the manufacturing plant or the product)
Branded animation thumbnail (preview)
Infographics: do you need chyrons, subtitles, or text-based graphics (ex., tables, figures)?
Voiceover requirements
Animations we can consider as an example
Into how many languages does your animation need to be dubbed?
Do you have additional materials—photos, videos, other multimedia—that Come Back Agency will need to insert into the animation during production?
Expected delivery date
Planned budget
Example(s) of "ideal" branding
Competitors' branding
What do you like about your competitors' branding?
What don't you like about your competitors' branding?
Desired color palette
Office Items:
Printed items:
Point of Sale Materials:
Digital:
Do you have a Terms of Reference
Desired delivery date
Exact text to use for the logo
Who is your target audience
Example(s) of an ideal logo
Competitors' logos
What do you like about your competitors' logos
What don't you like about your competitors' logos?
Desired logo colors
Desired logo style
In one to two sentences, what emotions do you want your new logo to evoke?
Should we base your new logo on your current logo (if applicable)?
Where will you use your new logo?
Do you want us to create a logo that clearly indicates your business type (lawyers: scales, builders: bricks)?
Number of logos you would us to propose?
How many languages does your logo need to be in?
What is the video's main idea—what do you want to emphasize?
How long do you want the video to be?
How many videos do you want Come Back Agency to produce?
Cast composition
Staff other than Come Back Agency video production team
Venue
Where will your video air?
Do you need 2D / 3D graphics to demonstrate the product, processes, or any other information?
Do you need Come Back Agency to make a branded video thumbnail (preview) for your video?
Do you need an audio track and/or a voiceover actor to narrate?
Do you need Come Back Agency to provide props (clothing, furniture, decor items, vehicles, appliances, etc.)?
Do you need script writing services?
Would you like production photographs (backstage photos, etc.)?
What resources do you already have at your disposal that you will provide to Come Back Agency for filming?
Do you have previous videos you were filming?
Proposed filming schedule
Who is the target audience—who should the illustrations appeal to?
Use and Purpose
What emotions should the illustrations evoke?
What concept/idea will the illustration(s) support?
Would you like to add text to illustrations?
Color
Quantity
Does your company have a brand book or corporate identity?
Have you used any illustrations already that you would like us to reference?
Examples of illustrations you like—from any kind of business
Illustration styles you DON’T like
Expected delivery date:
How is your customer engagement/lead generation process set up now? (Choose all that apply)
How do potential customers contact you? (Choose all that apply)
Have you run any ads for this product/service before?
If YES, what ads did you launch? And did you run the ads on your own, or did you hire a third-party manager/agency?
Who are your competitors?
If you are planning separate digital marketing campaigns by product/service, please indicate the share for each:
What is your #1 goal for this campaign?
What is your monthly budget for this project?
What is your acceptable price for one lead (potential customer)?
Campaign duration:
What materials can you provide to Come Back Agency for the project?
Desired color palette:
What kind of impression do you want to make with the design?
What would you like Come Back Agency to incorporate into your new printing and advertising materials that aren’t in your current ones?
What format, size, and orientation would you like for this project?
Estimated number of pages
Example(s) of an ideal design
Competitors' printing and advertising designs
What do you like about your competitors' printing and advertising designs?
Examples of "perfect" presentations/catalogs
Competitors' presentations/catalogs
What do you like about your competitors' presentation materials/catalogs?
What don't you like about your competitors' presentation materials/catalogs?
Importance of brand logo/elements in the presentation materials
What design elements will you provide to Come Back Agency to incorporate into your new presentation materials?
We would like our presentation materials to make the following impression:
We need to receive the presentation materials in the following format(s):
We will be using our presentation materials in the following settings:
Main goal and objectives for our new presentation materials
Approximate number of slides/pages desired?
In one to two sentences, what emotions would you like your client to experience after viewing your presentation materials?
What would you like Come Back Agency to incorporate into your new presentation materials that aren’t in your current ones?
Requested delivery date:
What's the idea of your application?
Mobile Development Platform
Example of an "ideal" application
Competitors' applications
What do you like about your competitors' apps?
What don't you like about your competitors' apps?
Apple App Store and/or Google Play Store distribution
Mobile app monetization:
Essential features:
What app style would you like?
In one to two sentences, what emotions do you want your app to evoke in your client?
What colors would you like in your app?
Do you need to develop a logo/icon for your app?
How many languages will be used in your app?
Would you like Come Back Agency to promote your app after launch?
After launch, would you like Come Back Agency to manage your app?
Do you have a prototype of the app?
Budget
Company name
What markets are you interested in
What problems does the client come to you with
Example of "ideal" website
Competitors' websites
What do you like about your competitors' websites?
What don't you like about your competitors' websites
Do you have a prototype for a future website?
Goals for your website
What website type do you expect
The action you expect from a website user
Essential pages:
For e-commerce only:
Basic functionality:
What website style do you like?
What emotions should the website evoke from the client?
What colors would you like to see on your website?
What colors would you hate to see on your website?
Logo
Corporate brand book/design identity
Product/Service Photos
Team photos
Production process photos/video
Illustrations
Certificates, patents, licenses, permits
Testimonials or thank you letters
Would you like Come Back Agency to manage your website after launch?
Do you need copywriting services (unique text for the website)?
Do you need SEO optimization (increasing website visibility when people search for products or services related to your business)?
How many languages will be used on your website?
Do you have Terms of Reference
Which goods/services are your priority for promotion?
Have you ever run any ads for these products/services?
What is your #1 goal for this PPC campaign?
Have you run, or are you currently running, any ads?
If YES, what traffic and customer-generating sources have you used/are you currently using? (Click all that apply)
How do your customers usually order your products/services? (Select all that apply)
Your budget allocation depending on goods/services category
Direct competitors who use PPC advertising
Do you have a database of customers' emails and/or phone numbers? (Select all that apply)
If you plan to use Pay-Per-Click ads for social media, which of them do you consider appropriate for your potential customer (Select all that apply)
Our monthly budget for the PPC campaign is:
Your desired number of leads
Do you have analytics connected to your website? (Select all that apply)
Expected launch date
What companies have packaging/labeling that you love?
What does your competitors’ packaging look like?
What do you like about your competitors' packaging/label design?
What type of product(s) are we designing packaging for?
Items to be designed
Style and color preferences
Do you have an existing brand concept/brand book that our design should align with?
What emotions should the packaging design evoke?
What graphic or text elements are REQUIRED?
Elements/themes you would like incorporated into the design
Do you have a packaging prototype?
Desired delivery date:
Photo style
Comparable photos
Who are your main competitors in the market where your photo(s) will be used?
What technical requirements do you have for these photos?
Do you need Come Back Agency to source models for shooting?
Staff other than Come Back Agency photography team
Proposed photoshoot schedule
Project deadline
Would you like production photos or video footage of your photoshoot?
What is the purpose of this photo/these photos?
Photoshoot concept
What is the main emphasis or focal point of the photo(s)
What emotions should a person have after looking at your photo(s)?
Key Points and Restrictions
