Lesopil
01.
СHALLENGE
The manufacturer we partnered with is an expert in crafting high-quality products using eco-friendly raw materials, making them a go-to choice for fruit, vegetable, and berry producers. Their innovative and sustainable designs have gained a lot of popularity among decorators, designers, and restaurateurs, and we were excited to work with them to further promote their brand.
To ensure maximum impact, our team conducted a comprehensive analysis of the target audience to better understand their preferences and needs. We then developed a unique and tailored promotion strategy that would effectively showcase the manufacturer’s eco-friendly products to potential buyers.
By combining our creative approach with the manufacturer’s top-notch products, we were able to deliver a successful promotion campaign that not only helped increase brand awareness but also drive sales for the business.
-
Scope
- Branding guidelines & Graphic design
- Research & Audience Segmentation
- Сontextual advertising
-
Industry
- Food packaging production
GOALS AND OBJECTIVES
Create the right image
Familiarize the consumer with the brand
Build brand loyalty
Capture information field
03.
What was done
We initiated three search advertising campaigns to entice prospective customers through online searches. Furthermore, a shopping campaign was established and remarketing set up.
As a result of our efforts, we were able to significantly lower the cost per click from 3.8 USD to 1.45 USD, and reduce the cost of conversion from 20 USD to 14 USD.
04.
RESULTS
Before
-
7620
Number of clicks -
308
Leads -
2,61
Average CPC -
4,04
Сonversion -
20,54
Order price
After
-
9 880
Number of clicks -
535
Leads -
2,59
Average CPC -
5,47%
Сonversion -
16,58
Order price
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